Who we are

The company

Founded in july 2000, Affinitiz invested in social networks from its very beginning (communities, social media, user generated content). Following the success of its BtoC platform, affinitiz now offers its technology and know-how to brands and professional organizations. Our goal is to give all major players on the Internet the chance to use the added value of the newest social media concepts as a leverage for their communication and marketing strategies.

The founders


Emeric Ernoult

Founder and COO (

Following law school, Emeric started his career in the United States where he worked for two years : first in the commercial service of the French Embassy and then in the washington office of a US law firm.

He came back in France to work for the Paris office of US law firm Winston & Strawn. After four years of practice as a lawyer, he co-founded Affinitiz with Benoit in July 2000. 

Since july 2000, Emeric has participated in the startup of three different business in various sectors. His experience as a "serial entrepreneur" has earned him a solid know-how in the management of innovating and fast growing companies.


Benoit Hediard

Founder and CTO (

In 1997, his engineer diploma secured, Benoit took off for Sweden and later India to work for Matra Datavision in the field of CFAO.

He later decided to concentrate on web technologies and came back to paris to join the web agency Pixelpark in 1999. One year later, he quits his job as an IT manager to manage the developpment  of the Affinitiz platform.

He is now a reknowned expert in the fields of social software, Information architecture and Adobe technologies.